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About Us

Scandinavian Selection Ltd has been supplying the No-Tray High Chair to consumers and the hospitality industry for over 30 years.

 

It all started in 1984 when Murray Planidin left his City job to set up an agency importing Scandinavian products to the UK. With a Swedish wife and drawn to the clean design and high-quality manufacture (back when Ikea was in Sweden only!), he saw the potential for hand-picked products in the UK.

The first Scandinavian Selection catalogue was quite a mix of products, mostly wooden items, lots of craft kits for families, a birdhouse, decorative shelves... and that catalogue mutated into a 500 page art and craft mega catalogue trading today as Creativity Direct (www.creativitydirect.co.uk) supplying over 12000 products!

The original catalogue containing the No Tray High Chair was created for the consumer but  one day, a restaurant ordered not one chair, but six! Then another did the same. Suddenly the potential for this novel "No-Tray" design, where children would sit at the table with their families and not eat from a plastic tray, began to be realised.
Not long after McDonalds ordered 400 chairs. And Pizza Express and KFC added it to their design specifications.

It became the restaurant high chair design - the one we all expect to see when we brave a meal out with small children!

30 + years later and some of those original chairs are still in use and going strong!

Of course, the chair's unique design has been copied many times over now (the Eurobambino is an example), production has been moved a few times within the EU and the design has been modified slightly to meet changing safety standards, but  the simple elegance of the original remains with its yellow and red 'berries' being the immediate identifying feature.

 

 

To order your chairs, see the full range of colours of the iconic No-Tray High Chair here



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